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Who wouldn’t want to know that what they want is on offer at a discounted rate? Seray had previously added several items to her wishlist, and now the retailer was informing her those items were on sale. While its competitors hammered its readers with impersonal emails, The Iconic Shop wrote a subject line that was both personal and promotional.

Instead, the retailer wrote the following: In our experience, promotional subject lines are most effective when they’re personalized, unexpected, and timely.Īustralian fashion retailer The Iconic Shop knows these best practices better than most.ĭuring a recent Black Friday promotion, the brand avoided mentioning Black Friday altogether. If you’re trying to sell more with email, then you can’t go wrong with using promotional subject lines. Joybird: We’d love your feedback, Seray!.Torrid: Hey Seray, ready for some Disney magic?.Fabletics: Seray, this is so you and it’s 70% off!.(Fenty Beauty): Only the best for you, Seray.Fabletics: Hey Seray, we picked these for you!.ColourPop Cosmetics: Rikke, you don’t want to miss this….Vinomofo: Can’t decide, Rikke? Get Shiraz & Co NEW mix!.Birchbox: Rikke! A Free Birchbox for You When You Gift.Flat Tummy Co: 😏 Rikke – ready to move a few stubborn LBS?! 😏.Subjects like the above are ultra-unique, personalized, and above all, enticing enough to get people to open their campaigns. After all, how many other brands have given her a nickname? But it doesn’t matter-it felt like the brand had written it for Rikke and Rikke only. Nor is there for the majority of cities Chubbies have in their CRM. In another email, the brand builds on the above personalization by mentioning Rikke’s home city, Aarhus, in the preview text. Using a person’s name is one thing, but creating a nickname, one that’s unique to each reader, is something else entirely. Instead, you need to talk to your recipients like you’ve known them for years.Ĭhubbies are our favorite example of a brand that beautifully illustrates this principle.Ĭheck out this personal subject line from an email our colleague Rikke received recently: Today, however, it’s no longer enough to address a recipient by name directly in the subject. Whether you’re looking for curiosity subject lines to drive a higher open rate or promotional subject lines to launch new products, we have you covered.Īdding a person’s name in an email’s subject was once considered the be-all of personalization. In Part 1, we’ll share our favorite email subject lines by type. Part 4: A/B Testing: How to Write Better Subject Lines.

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